Q: I have been asked to review our counting policies for planned gifts. Do you have standards you normally recommend or follow? Continue reading
Q: Do you have data on the average age (or age range) of a donor when he makes his first planned gift commitment (bequest intention, CGA, trust, etc.)? Continue reading
Q: In your Fall 2012 publication, on p. 5, in the Strange Myths section, the statement is made that “Most planned giving donors are not prospects for large major gifts.” Did the word “not” creep in there by mistake?” Continue reading
Planned giving marketing firms should stick with what they know best.
Companies like to boast about what they do. Apparently, many firms also like to do far more than they should. More and more in the planned giving community I see marketing firms promising their clients the world.
- Need planned giving marketing materials? Got that.
- A website? Sure.
- Consulting? Why not.
- Legal advice? Of course. Would you like fries with that?
Q: In your opinion, what is the best way to let donors know that there will be a fee on their annuities? When donors establish gift annuities, we work through the University of Texas Foundation and they charge 10% on the proceeds that will come to us after the donor dies. Is there a good way to communicate this on our website? What have you seen? Continue reading
Long-term study shows multiple benefits for charities to get in the estate plan sooner.
We all know charitable estate giving is a big deal. In comparison, despite all of the media attention and conversation generated by corporate giving, annual estate giving has always been much larger. (In some years, charitable estate gifts are more than double all corporate gifts.) Of course, we all know that to receive any estate dollars, your organization must get in the will or other estate planning document. So, getting in the will eventually is clearly important. Continue reading
For those of you who are reading this and are clients of mine, I truly thank you for your business.
When I started in 1998, I did it with the goal to make planned giving accessible to your average prospect. At the time, planned giving was so bogged down with legalese and mind-numbing details that fundraisers were intimidated and donors befuddled.
We’ve come a long way since then, but there’s still a shocking number of fundraisers taking calculator courses and fretting about tax codes while ignoring the relationship part of their job. Continue reading
Q: My nonprofit currently uses all bequest proceeds for operating expenses. The family of recently deceased donor has questioned this and wants us to designate the funds for endowment. What should we do? Continue reading
What would happen if you could improve one percent per day?
I wonder if anyone’s ever done a study to see when gyms are more crowded—in January (post new year’s resolution season) or in the spring (pre swimsuit season).
I’d put my money on January. My gym was packed after the holidays. But I can’t complain. Most of them were gone by Presidents’ Day. Moving on…
Wise words from the Cheshire Cat:
This is my incantation to myself before I speak:
“I now command my subconscious mind to direct me to speak from the heart with passion, power, persuasion, conviction, humor and strength to get my audience in the fundraising world, who I love and respect, to take action now and to change their lives and the lives of others forever.”
It’s my way of reminding myself that the fundraisers I’m speaking to deserve a message that will empower them in their honorable work. I know it’s easy for them to get caught up in the mundane and forget that they are in the business of changing lives.
My favorite story of all time about the real meaning of giving comes from a long-time friend and colleague Jack Miller. I shared his story last week when I spoke at the Planned Giving Council of Northeast Florida’s 2016 Symposium.
If you haven’t heard Jessica’s story, read it here and be inspired. Remember: you are changing lives.