Viken Mikaelian

Don’t Simplify?

Viken Mikaelian  

Simple words. Fewer words. Powerful words.

Be ruthless about how you edit your message. Any communication that requires analysis or a second read… nix it.

This goes for your planned giving website, direct mail, display ads, videos, and digital outreach. Anything that can’t be simplified, such as a planned giving newsletter, ditch it.

This company philosophy is what sets us apart in producing simple, easy to “get” planned giving websites and marketing tools that get results.

In fact, don’t simplify. Over-simplify.

Like our approach? Contact us. We’ll show you what your peers are doing, who is succeeding, how, and why.


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