Not at all… because your planned giving website is not Time Magazine and your prospects will not re-visit your planned giving pages for the “exciting planned giving news” of the day. Continue reading
If youâre not sure, maybe itâs time to forget Conventional Marketing Wisdom (CMW) and start thinking strategically.
When you market planned gifts, you are trying to persuade people to do something that most of them donât even want to think about â permanently transfer assets away from their control and that of their families. Even your simplest promotion (âRemember us in your willâ) bogs them down in thoughts of mortality. Continue reading
Marketing noise: every day the average prospect is inundated with over 2500 marketing messages. In a large city, it’s over 3700. A battle is being fought for the eyes and ears of the world, and in most cases the enemy is an overstuffed mailbox. Continue reading
“I can contact 2,000 prospects with the push of a button.”
Oh, really!? Continue reading
This article is not for the faint of heart or the fawningly polite!
Your Prospects Don’t Want “Planned Giving” News.
The next time a planned giving vendor tells you they’ll generate repeat traffic on your planned giving website by delivering “exciting” revolving planned giving articles in online reading rooms, stop for a reality check. Your planned giving website is not Time magazine, and your prospects will not re-visit your planned giving pages on a regular basis to read earth shattering planned giving stories. Sorry, but to the average civilian, “planned giving is boring.” Continue reading
Absolutely. U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. They also hold the majority of the wealth in the U.S. and are your main market. As they migrate to the Net, you should be there to meet them there.
The article titled Seniors and the Online Revolution is a must read on the resources page at VirtualGiving.
And by the way… your prospects are no longer seniors.
Website HITS, or
How Idiots Track Success: A must-read article.
Most fundraisers aren’t that tech-savvy. And if one does not understand the basics, it´s much too easy to go down a misguided path by taking advice from someone not as much interested in his or her institution´s long-term interest.
Website “hits” mean nothing. Nada. Continue reading
The classic cry of the binge marketer is “Oops… business is slow. I guess I’d better do some marketing and send out a mailing.” If you find yourself in the middle of a quiet spell, thinking that a few actions, a couple of phone calls and a mailing here and there will get things moving again, you need to rethink your strategy. Continue reading
There are so many lies, half-truths, and misguided misinformation out there about online fundraising that it’s driving me crazy.
Planned Giving Marketing Tools do not Close Planned Gifts.
I shop at Wal-Mart sometimes – thereâs one around the corner. Itâs not my hangout, but when I need some ordinary stuff, thatâs where I go.
More often than not, my fellow shoppers have carts overflowing with gadgets. I wonder if all that stuff will ever get used, or will end up gathering dust in basements. Once youâre inside a superstore like Wal-Mart, itâs tempting to buy as many things as possible, whether you need them or not, because everything seems so cheap. Continue reading