Convincing Your Boss and Your Board

PlannedGiving.Com  

What fundraiser has not faced a boss who:

  1. doesn’t understand how planned gifts work,
  2. doesn’t want to learn, and
  3. thinks that planned gifts are an “easy out” for donors who should have made an outright gift?

Sorry, but that boss is not going to smack his forehead one afternoon and exclaim spontaneously, “Where have unitrusts been all my life?” Continue reading

Viken Mikaelian

How important are monthly revolving articles and reading rooms on your planned giving website?

Viken Mikaelian  

Not at all… because your planned giving website is not Time Magazine and your prospects will not re-visit your planned giving pages for the “exciting planned giving news” of the day. Continue reading

Viken Mikaelian

What works and what doesn't in Planned Giving Marketing

Viken Mikaelian  

If you’re not sure, maybe it’s time to forget Conventional Marketing Wisdom (CMW) and start thinking strategically.

When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families. Even your simplest promotion (“Remember us in your will”) bogs them down in thoughts of mortality. Continue reading

Viken Mikaelian

Why are planned giving newsletters getting less response?

Viken Mikaelian  

Marketing noise: every day the average prospect is inundated with over 2500 marketing messages. In a large city, it’s over 3700. A battle is being fought for the eyes and ears of the world, and in most cases the enemy is an overstuffed mailbox. Continue reading

Viken Mikaelian

Stop Promoting Death

Viken Mikaelian  

This article is not for the faint of heart or the fawningly polite!

Your Prospects Don’t Want “Planned Giving” News.

The next time a planned giving vendor tells you they’ll generate repeat traffic on your planned giving website by delivering “exciting” revolving planned giving articles in online reading rooms, stop for a reality check. Your planned giving website is not Time magazine, and your prospects will not re-visit your planned giving pages on a regular basis to read earth shattering planned giving stories. Sorry, but to the average civilian, “planned giving is boring.” Continue reading

Viken Mikaelian

Are My Planned Giving Prospects Using the Internet?

Viken Mikaelian  

Absolutely. U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. They also hold the majority of the wealth in the U.S. and are your main market. As they migrate to the Net, you should be there to meet them there.

The article titled Seniors and the Online Revolution is a must read on the resources page at VirtualGiving.

And by the way… your prospects are no longer seniors.

Viken Mikaelian

Counting Your Website Hits? The Real Scoop.

Viken Mikaelian  

Website HITS, or

How Idiots Track Success: A must-read article.

Most fundraisers aren’t that tech-savvy. And if one does not understand the basics, it´s much too easy to go down a misguided path by taking advice from someone not as much interested in his or her institution´s long-term interest.

Website “hits” mean nothing. Nada. Continue reading

Viken Mikaelian

Is Your Planned Giving Website Up-To-Date?

Viken Mikaelian  

Not only are your prospects online, but they’re savvy online. Now is the time to meet them there.

They’re researching. Investing. And their numbers are growing. If you don’t have a compelling Web presence, you simply don’t exist. Continue reading